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Friday, 17:00 — photos beat links, three to one

Write more of what works.

One great post is luck. A pattern is a decision. The Content Lab lines up every settled post against your usual and shows you which kinds of posts land — by format, by channel and by tag.

No credit card · 100 AI credits included

A wall of index cards, one per deal, in pipeline columns
Photo posts beat link posts for Grow Commercial. Now Michael knows.

The Content Lab — every post scored against Michael’s usual


Content lab

How it works

01

Every post, scored

Each post’s lift against your usual on that channel. 2.0× is twice your usual post.

02

By format

Text, image, carousel, short or long video, thread, link, article: the typical post of each format against your usual.

03

By channel and format

A grid that shows where a format works — photos might win on Bluesky and lose on X.

04

By tag

Which themes beat your usual, from the tags on your posts.

Worth knowing

  • Settled after a weekA post is scored once it’s a week old, so early numbers don’t mislead you.
  • Medians, not averagesOne viral post can’t drag the picture around.
  • Too few to trustRows with fewer than 5 posts are faded, so you know when not to rely on them.
  • The curveOpen a post to see its engagements over time next to your usual post’s curve.

Content lab

Questions, answered.

A post’s engagements after its first week, divided by the median of the channel’s previous 20 posts at the same age.


A Georgian townhouse office in Bath with a navy door, in the morning

Next Monday, 8:40

Turn this week’s ideas into this week’s posts.

No credit card · 100 AI credits included