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Friday, 17:00 — photos beat links, three to one
Write more of what works.
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The Content Lab — every post scored against Michael’s usual
Posts published
0
+5 vs prev.
Engagements
0
+41% vs prev.
Net new followers
+0
+28% vs prev.
Search clicks
0
+19% vs prev.
Posts vs your usual
1.0× = the median of your last 20 posts
We interviewed 40 lost deals. 31 were lost before pricing.2.1×
What a GTM diagnostic finds in week one1.4×
Forecast review. 24 deals, 3 real.1.1×
Inside a GTM diagnostic: week 20.8×Formats that work
Search + social
Social engagements Google clicks
Content lab
How it works
Every post, scored
Each post’s lift against your usual on that channel. 2.0× is twice your usual post.
By format
Text, image, carousel, short or long video, thread, link, article: the typical post of each format against your usual.
By channel and format
A grid that shows where a format works — photos might win on Bluesky and lose on X.
By tag
Which themes beat your usual, from the tags on your posts.
Worth knowing
- Settled after a weekA post is scored once it’s a week old, so early numbers don’t mislead you.
- Medians, not averagesOne viral post can’t drag the picture around.
- Too few to trustRows with fewer than 5 posts are faded, so you know when not to rely on them.
- The curveOpen a post to see its engagements over time next to your usual post’s curve.
Content lab
Questions, answered.
A post’s engagements after its first week, divided by the median of the channel’s previous 20 posts at the same age.
A channel needs at least 5 settled posts before posts on it get a score. Importing your history on connect usually covers that.
LimeGhost records the format of every post from what actually went out: text, image, carousel, short video, long video, thread, link or article.
No. Auto-tagging fills in tags for published posts from your tag descriptions, and you can change any of them.
Keep reading
- AnalyticsEvery post compared with your usual post on that channel
- Search + socialGoogle Search Console beside your social numbers
- Idea hubOne place per project for every idea, file and suggestion
- Chrome extensionCapture from any page; see what’s queued for the site you’re on
- Mobile appJot ideas down and reschedule posts on the go
- Project diaryLog what happened today; it becomes material for posts

Next Monday, 8:40
Turn this week’s ideas into this week’s posts.
No credit card · 100 AI credits included